Why people buy healthy foods (Part 1/3)

Why-buy-healthy-foods-pie-chart

Feel Better

The most common reason people choose healthy foods is to feel better, according to a study conducted by BerryCart Inc. 66% of the 263 people surveyed said they chose to eat healthy foods in order to feel better, followed by 16% for their children’s health, 4% to look better, and 4% to think clearer.

The most common reason people choose healthy foods is to feel better.

For Healthier Kids

Having children clearly impacts many of our decisions, including our food choices. 30% of those surveyed with kids chose healthy food alternatives for their kid’s health, 52% in order to feel better, 7% to think clearer, and 3% for their appearance.

The study also found that people without children tend to eat slightly healthier, with 90% eating “Pretty Healthy” or “Super Healthy” compared to 84% with kids. McDonalds and some less-than-healthy snacks apparently tend to sneak in when scrambling to get kids to soccer practice. This also presents an opportunity for healthy food manufacturers who can make eating healthy foods easier, because the data indicates that parents have a strong desire to feed their kids right, but struggle to do so.

Parents have a stronger desire to eat healthy but find it challenging.

Kid-Free folks eat Healthier

90% of those without kids ate Super Healthy or Pretty Healthy compared to 84% who had kids. The main reason was to feel better (82%) followed by improving their appearance (8%). With sexy models advertising magic diet pills and super vitamin supplements, it is easy to get disillusioned that it’s all about looks. It’s encouraging that BerryCart users were choosing healthy foods for the right reasons.

Great Taste

Sometimes people buy a product just because it tastes great. In a plant-based beverage study conducted jointly between BerryCart and Califia, it was discovered that 67% of the respondents who drank plant-based beverages like almond milk did it in-part for the taste. 65% of respondents indicated that they chose plant-based beverages because they were healthier.

Take-away

Although your target market is likely made up of a diverse group of people, the biggest reason that most have for eating healthy is to feel better. Therefore, connecting the unique attributes of your product to how it will make the consumer feel, along with having a great-tasting product, will enable you to connect with the broadest audience.

 

Do your customers choose your product for the same reasons? Gain deep customer insights while acquiring new customers with BerryCart.

 


Survey Respondent Profile:

263 BerryCart users were surveyed in November 2016. The breakdown of survey respondents is as follows:

Gender:

  • 56% Omnivore – I eat it all: meat, eggs, dairy, fruits, and vegetables
  • 13% Flexitarian – Mostly plant-based, but sometimes I’ll thrown in some meat.
  • 9% Vegan – I don’t meat, fish, poultry, or dairy.
  • 8% Gluten-Free – I don’t eat food with gluten in it.
  • 5% Pescatarian – I eat fish but don’t eat meat.
  • 4% Vegetarian – I don’t eat meat fish or poultry.

Type of Diet:

  • 92% Female
  • 8% Mail

Age:

  • 21-30 24%
  • 31-40 33%
  • 41-50 26%
  • 51-60 11%
  • Over 60 3%

Kids:

  • Has Kids 52%
  • No Kids 48%

Definitions

  • Omnivore – I eat it all: meat, eggs, dairy, fruits, and vegetables.
  • Flexitarian – Mostly plant-based, but sometimes I’ll thrown in some meat.
  • Vegan – I don’t meat, fish, poultry, or dairy.
  • Gluten-Free – I only eat Gluten-Free foods.
  • Pescatarian – I eat fish but don’t eat meat.
  • Vegetarian – I don’t eat meat fish or poultry.
  • Paleo – I primarily eat only paleo foods.